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How Can Companies Hire Better Marketers?

One of the biggest challenges I face running an Inbound Marketing and Sales agency is finding the right marketers to employ. 

Marketers...

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Can you afford not to focus on customer retention?

Point of sale has been sitting in the limelight for years. It is seen as the point a business acquires new customers and makes that sale,...

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0 1 4

How Valuable are your Reporting Metrics?

I've been thinking a lot about content engagement recently. I'm as guilty as anyone for checking analytics to make sure there's that...

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4 1 27

What's the problem with Boaty McBoatFace?

For those of you with a keen eye for great news stories on Social Media, you'll know all about Boaty McBoatface. If you don't, you're in...

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1 0 2

Twitter's birthday: The 6 tweets that didn't fly

Yesterday was the tenth birthday of Twitter. The first tweet was sent on 21 March 2006 and it read "just setting up my twttr". Since then...

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1 1 4

Using SEO snake oil to land you top of Google...

SEO is one of those marketing buzzwords that clients are always interested in. The idea that investing in solely in SEO will land you to...

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2 0 15

A poem for our birthday

Thank you to everyone who sent us lovely messages about our 6th Birthday this week. 

There were many 'congratulations on the anniversary....

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Do you have the most important leadership quality?

If you have started up your own business, the chances are you may have never had or thought about your leadership qualities.  What and...

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0 0 1

How important is Empathy in running a business?

Running a business is complex, so we have to  set up lots of processes to manage the complexity, and automate as many as we can so we've...

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3 0 1

Marketing or Sales - who's accountable?

Today I thought I'd provoke a few Marketers over at the DMA - Direct Marketers Association, into thinking about Sales differently.

Sales...

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How the Budget will affect your business growth

Are you leaving the growth of your business in the hands of the Government?

Me neither.

We took the decision to become our own 'client #1'...

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2 1 30

How David Ogilvy got clients - unconventionally

Ogilvy was a true trail blazer and proclaimed as the Father of Advertising. My particular favourite quote of his was:

'The best ideas come...

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3 0 0

Are you leveraging your content?

If you view your business problems from a different perspective, you can uncover huge potential.  Ask youself:

How many other people...

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1 0 0

Google's steamlined PPC ads

Could we call Google Ads streamlined, now that they only appear at the top and bottom of search engine page results? I think so. 

The move...

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Quit Jabbering, Get to the Point for Effective Emails

We've all been there. 

You start an email with a particular purpose, and suddenly, as you're writing, a whole host of questions or things...

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1 1 9

The future of leadership is feminism

I've been lucky enough to have a lot of experience working with strong female leaders, both in the old world of corporates and in the new...

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2 0 0

Maria Sharapova: the brand

Maria Sharapova's brand has been tarnished by public opinion almost overnight. 

She was tested positive for meldonium, a banned substance,...

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1 0 0

Carlsberg use 'Your mum' jokes this Mother's Day.

Carlsberg have done it again. They have thought out side the box and brought new perspective. "Your mum.." jokes always had negative...

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2 2 13

What Elon Musk learned from Douglas Adams

We find inspiration in the oddest of places, but who would have thought that a science fiction book from the 1970's could inspire the...

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1 1 0

Traditional marketing is deluded. Check yourself.

Ad-agency veteran Bob Hoffman has been pointing out the pains of the marketing industry since he sold his firm in 2013 after 22 years at...

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0 0 0

Are You Using All Possible Content Options?

When the words Content Marketing arise in conversation, minds instantly go to blogs or at a stretch, social media. But we need to make...

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2 0 6

How to use your intuition to grow your business

During the 20th century, the standard procedure for business growth was dominated by a ruthless opportunism and exploitation. No longer. 

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1 0 0

What to do if your presentation is going south

They say preparation is 90% of success. But you can't prepare for the unexpected. 

Particularly in presentations, which most of us have to...

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2 1 1.3k

Why caring for your team has to come first

Many people including Richard Branson have been credited with the 'look after your team, they'll look after your customers, and your...

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