1 2 14

SEO is all about content, right? Wrong.

Adding to my series of mild rants about 'it's not about you', this great article from Moz puts things into perspective for the SEO-minded.

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0 1 182

Closing the Gap: the Road to Quality Leads

The importance of aligning your Sales and Marketing teams is now more crucial than ever. Let's take another look at that oft-repeated...

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3 0 5

TV is dead, and advertising is going with it.

The BBC have a great article here highlighting the findings from a research study by Childwise, that shows the acceleration in changes in...

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1 0 0

That Ever Important Next Step

Regardless of whether you're calling it content marketing or copywriting, the important factor to remember, particularly in B2B is that...

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1 1 0

The least boring survey tool in the galaxy

I hate surveys. They are often so unutterably bad that they get my goat so much I'll even complain about them in the comments section.

I'm...

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1 0 13

Inbound Networking: How successful People Network

As you become more successful in your business or career path, you will find networking more and more of a challenge.  You may find...

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1 0 7

The Art of the Long Game - How to Stay in Touch

Have you ever rekindled a business relationship with someone you thought had long forgotten about you?

Maybe it's some basic feeling in us...

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1 0 0

So, you want to be a Thought Leader?

Considering the amount of content out there, and the constant fight to get heard amongst the crowd it's unsurprising that many people...

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Business Development: Go Ground Up or Go Home

Your company has big aspirations of growth, and as a result business development is the word of the moment. But are you actually...

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5 5 1.2k

Video Content Marketing: No Excuses

I still can't believe that there's anyone left who's serious about their content marketing efforts and hasn't clocked that video,...

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3 1 0

Is BB8 a secret agent for the Dark Side?

Not wanting to try and predict an 'I am your father' moment in the next Star Wars film, it turns out that there is a security flaw in...

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3 5 673

The first IoT network in Antarctica is in place

There is a significant impact on the viability of communication in Antarctica. Particularly because of the harsh environment with...

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1 0 5

What will 2016 taste and smell like...

Taste and smell will double date with visual and audio marketing, as sensory experiences are set to become big this year.

Perhaps the draw...

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0 2 1k

Focus or Fail: The Big B2B Content Slip Ups

Creating content is an important element of your business strategy. It can break down barriers, get you into the buyer's journey at an...

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2 0 0

BuzzFeed Bet Big on Tennis Scandal - And Get The Payoff

This morning BuzzFeed broke a story of epic proportions. Not only for the world of tennis, the focus of the story, but potentially also...

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2 0 3

What Sales people really need is...

...is not what they are asking for.

Leads? Nope.

If you want more of your best customers, you need to look at where they came from. All of...

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2 0 5

What words get you recommended?

I'm thinking a lot about the power of referrals right now, and how you can help your network to introduce you to people who need what you...

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0 0 0

The internet innovator David Bowie

Sadly we said goodbye to one of life's iconic men on Sunday. David Bowie died after a long battle with cancer, leaving behind a legacy of...

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1 0 0

Got Room for a Peach?

A few of my friends say they have a dessert stomach: one that stays empty so they have room for pudding (OK, one of those people is...

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3 3 0

Welcome to 2016, the year of the Big Brother house.

Talk of limiting encryption in any country will have a serious global impact and ultimatley weaken security, rather than strengthen it.

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1 1 13

Does your office layout help you sell more?

Ok, so we aren't interior designers, but we've had to do a lot of thinking about workspace recently due to our expansion and upcoming...

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1 0 1

Are you ignoring social media ROI?

Social media is often ignored as a means of bringing in ROI. Why is that when it is a tool so readily available and at a low cost? 

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3 1 866

Blur The Lines Between B2B and B2C

B2B and B2C marketing are often thought of as being pretty incompatible, with B2B marketers feeling that they do not have room to emulate...

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0 0 3

Let's talk New Year's Resolutions, the SMART way

It's the first Monday of the New Year and many of us are now armed with an arsenal of personal resolutions for 2016. But have you taken a...

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1 0 0

IoT is set to become part of our lives in 2016

The Internet of Things (IoT) has spread like wild fire. And it seems that the phenomenon is going to increase in relevance and usage in...

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