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That Ever Important Next Step

Regardless of whether you're calling it content marketing or copywriting, the important factor to remember, particularly in B2B is that...

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What words get you recommended?

I'm thinking a lot about the power of referrals right now, and how you can help your network to introduce you to people who need what you...

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Got Room for a Peach?

A few of my friends say they have a dessert stomach: one that stays empty so they have room for pudding (OK, one of those people is...

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Blur The Lines Between B2B and B2C

B2B and B2C marketing are often thought of as being pretty incompatible, with B2B marketers feeling that they do not have room to emulate...

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