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SEO is all about content, right? Wrong.

Adding to my series of mild rants about 'it's not about you', this great article from Moz puts things into perspective for the SEO-minded.

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Closing the Gap: the Road to Quality Leads

The importance of aligning your Sales and Marketing teams is now more crucial than ever. Let's take another look at that oft-repeated...

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TV is dead, and advertising is going with it.

The BBC have a great article here highlighting the findings from a research study by Childwise, that shows the acceleration in changes in...

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That Ever Important Next Step

Regardless of whether you're calling it content marketing or copywriting, the important factor to remember, particularly in B2B is that...

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Top ways to improve your Google relationship

Google. We all want to be highly rated by Google. Google is essentially the boss, but how do we make sure we are getting the right ratings?

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The least boring survey tool in the galaxy

I hate surveys. They are often so unutterably bad that they get my goat so much I'll even complain about them in the comments section.

I'm...

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Inbound Networking: How successful People Network

As you become more successful in your business or career path, you will find networking more and more of a challenge.  You may find...

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The Art of the Long Game - How to Stay in Touch

Have you ever rekindled a business relationship with someone you thought had long forgotten about you?

Maybe it's some basic feeling in us...

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So, you want to be a Thought Leader?

Considering the amount of content out there, and the constant fight to get heard amongst the crowd it's unsurprising that many people...

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Being obvious and easy to get isn't always the best option

Do you pay for security tools online, but use the same password everywhere? Feel you should do something about it, but it isn't a...

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Business Development: Go Ground Up or Go Home

Your company has big aspirations of growth, and as a result business development is the word of the moment. But are you actually...

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Video Content Marketing: No Excuses

I still can't believe that there's anyone left who's serious about their content marketing efforts and hasn't clocked that video,...

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Is BB8 a secret agent for the Dark Side?

Not wanting to try and predict an 'I am your father' moment in the next Star Wars film, it turns out that there is a security flaw in...

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The first IoT network in Antarctica is in place

There is a significant impact on the viability of communication in Antarctica. Particularly because of the harsh environment with...

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What will 2016 taste and smell like...

Taste and smell will double date with visual and audio marketing, as sensory experiences are set to become big this year.

Perhaps the draw...

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Focus or Fail: The Big B2B Content Slip Ups

Creating content is an important element of your business strategy. It can break down barriers, get you into the buyer's journey at an...

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BuzzFeed Bet Big on Tennis Scandal - And Get The Payoff

This morning BuzzFeed broke a story of epic proportions. Not only for the world of tennis, the focus of the story, but potentially also...

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What Sales people really need is...

...is not what they are asking for.

Leads? Nope.

If you want more of your best customers, you need to look at where they came from. All of...

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What words get you recommended?

I'm thinking a lot about the power of referrals right now, and how you can help your network to introduce you to people who need what you...

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The internet innovator David Bowie

Sadly we said goodbye to one of life's iconic men on Sunday. David Bowie died after a long battle with cancer, leaving behind a legacy of...

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Got Room for a Peach?

A few of my friends say they have a dessert stomach: one that stays empty so they have room for pudding (OK, one of those people is...

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Is it time to stop generating leads for the Sales team?

With the ongoing changes in our buying behaviour, our increased ability to screen out marketing messages, and prospects becoming ever...

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Welcome to 2016, the year of the Big Brother house.

Talk of limiting encryption in any country will have a serious global impact and ultimatley weaken security, rather than strengthen it.

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Does your office layout help you sell more?

Ok, so we aren't interior designers, but we've had to do a lot of thinking about workspace recently due to our expansion and upcoming...

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The most important strategy decision you'll make this year

With a number of high profile hacks over the past year, and a move towards more fines for data breaches in 2018, businesses need to start...

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Are you ignoring social media ROI?

Social media is often ignored as a means of bringing in ROI. Why is that when it is a tool so readily available and at a low cost? 

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Blur The Lines Between B2B and B2C

B2B and B2C marketing are often thought of as being pretty incompatible, with B2B marketers feeling that they do not have room to emulate...

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Search Engine Optimisation

If the messages in my email spam directory are to be believed, all I need to do to get on the front-page of google is to in some...

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Let's talk New Year's Resolutions, the SMART way

It's the first Monday of the New Year and many of us are now armed with an arsenal of personal resolutions for 2016. But have you taken a...

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IoT is set to become part of our lives in 2016

The Internet of Things (IoT) has spread like wild fire. And it seems that the phenomenon is going to increase in relevance and usage in...

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